In this episode, Director of Digital Strategy & Innovation at Intentional Futures, Jessica Groopman discusses how finance transformation is a cultural shift in the business, including a greater investment not just in technology, but in people, process and data. Leaders approach finance transformation in a fundamentally different way: they start by unlocking the value of finance, empowering their teams with data-driven insights and transforming an organization into a forward-looking, strategic and dynamic player that leverages Order-to-Cash as a competitive advantage.